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After its series of successful seminars in key cities all over the Philippines, the popular DINE Philippines Food Business Seminar Series invades the “City of Golden Friendship,” Cagayan De Oro, on Friday, September 26, at the Grand Caprice, Limketkai.

Now on its third year, the popular food and hospitality industry seminar that brings together topnotch chefs, restaurant owners, hoteliers, marketing managers, and other business leaders to talk about issues, strategies, trends, and concepts that are relevant to the industry. This year’s Dine Philippines series has been well-received in Davao, Zamboanga, and SOCCSKSARGEN will progress to Pampanga, Legazpi, Leyte, Baguio, Laguna, Bacolod and Iloilo.

“The Mindanao stopovers of the DINE Philippines tour is crucial for the country’s competitive positioning in ASEAN integration starting next year. Cagayan De Oro is the key city that serves as gateway to other major growth areas in food and agricultural tourism, such as Iligan, Bukidnon and Camiguin. Further, progress in hospitality and food service is very evident in the city”, according to Courage Asia president, Adolfo Aran, Jr.

The food business seminar is open to all hospitality value chain members, such as restaurant and hotel owners, executives, academicians, hospitality consultants, tour guide operators, etc.

Participants of the seminar shall learn from industry experts as they share their insights on Filipino Competitiveness Amidst the ASEAN Integration. The roster of speakers includes food writer, educator and president of Courage Asia, Adolfo Aran, Jr, who will give a talk on “What’s Hot and What’s Not: Trends in the Foodservice Industry.”

Marketing and operations expert Dan Francisco of Cuptails will talk about “Lessons and Best Practices in Starting a Food Business.” Chef Robby Goco of Green Pastures and Cyma will be talking about “Sustainability in Menu Development.” Serial digital marketer Homer Nievera of and will give his advice on “Online Strategies for your Food Business.” Mindanao advocate, brand architect and strategist Amor Maclang of GeiserMaclang Marketing Communications will discuss the “Five Rules in Local Branding.”

The seminar series is endorsed by The Department of Tourism and supported by the Council of Hotel and Restaurant Educators of the Philippines (COHREP). The event is also supported by Nestle Professional, Nescafe Alegria, Nestea Houseblend, NVIRO Paint, and media sponsors BusinessWorld,, F&B World, Interaksyon Lifestyle,, and

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