Reposted from Globe My Business Community |
As companies put up with technology, many are going paperless. Even promotional materials such as press kits have gone digital. Much like the traditional press kits in paper form, a digital press kit (DPK) is a pre-packaged promotional material about a person, event, product, or service for publicity purposes—only this time, it’s electronic. Recipients are members of the media, including bloggers. For artists, celebrities and personalities—and modern-day businesses—the DPK is their professional resume.