In a radio guesting recently over DZRJ-AM Manila, Nievera emphasized the need for solid and integrated programs for the Filipino youth in terms pushing them to take up technology entrepreneurship.
Interviewed by The New Bandidos radio program anchors Pia Morato and Xavy Padilla, Nievera highlighted the fact that Filipinos are known globally not only for their role in pushing social media, but more importantly in powering tech companies especially in the U.S. where many Pinoys work as software developers in Silicon Valley. Having worked as a global executive of companies such as Friendster and Multiply, Nievera moved on to be a co-founder of U.S.-based tech enterprise Bazinga. He sold his shares in early 2014 to setup venture development firms Bootstrap Ventures and Red Bus Digital in the Philippines.
Today’s connected world has more than enough reason to adopt content marketing principles given the rising importance of integrated marketing communications in the digital space. The concept of a 360-degree digital marketing campaign, Nievera said, now centers on the role of content in the mix.
Nievera has brought into light the need for compelling stories that target specific niche audiences. His brief but meaty lecture on content marketing was mixed with live examples and Q&As wherein the student audience actively participated in.
Speaking to Eastern Communications’ (ETPI’s) clientele of top executives belonging to the manufacturing, education and semiconductor companies in Cavite and Laguna, Nievera discussed the need to be constantly learning new technologies especially with the ASEAN integration that will tighten competition in various industries.